For many, the Pokemon Go craze has come and gone. Since the game peaked in July, the number of players has steadily dropped, with only 21% of those peak in-game buyers still playing. However, despite such a huge drop in paying customers, Pokemon Go is still the most profitable mobile game on the market.

According to a study run by Slice Intelligence, in August Pokemon Go brought in 28% of all mobile game revenue. The next highest earner, Candy Crush Saga, brought in 4.5%! Pokemon Go made six times more than it’s closes competitor!

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Niantic isn’t the only company to benefit financially from Pokemon Go’s massive success. The same study found that sales of Pokemon merchandise this August were up 233% from last August. In fact, it wouldn’t be a stretch to say that Pokemon Go contributed to the Nintendo 3DS being the top selling game system in August, beating both the PS4 and the Xbox One!

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The question now is can Pokemon Go continue to be profitable? I believe the answer is yes, as long as Niantic keeps updating the game with new and exciting content. The recent addition of the buddy feature, which allows trainers to choose a Pokemon to “walk” with them and earn candy, is a great start. We know that Niantic is working on a new tracking system. They also just released the Pokemon Plus, and announced compatibility with Apple Watch.

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