SDCC 2019: NBC Brings the Funny to Comic-Con with Brooklyn Nine-Nine, Superstore & More

Brooklyn Nine-Nine Superstore
Credit: NBC Universal

NBC brought The Good Place to life at San Diego Comic-Con last year in the Gas Lamp District. This year they are going all in on comedy again with a great slate of panels and off-site activations for fans to laugh until it hurts and enjoy their favorite shows.

They are back with an expansive set of activations starting with Brooklyn Nine-Nine. Check out the rendering below. Once you are inside you will be greeted as a new recruit in the 99th 99th precinct and asked to complete a series of “hilarious and unforgettable tasks”  in hopes of making the squad. In addition to this RFID experience they will also feature exclusive content, photos ops and prizes. You can pre-register for this event starting on preview night (July 17th) on the NBC Comedy Experience site NBC SDCC.

Brooklyn Nine-Nine
Credit: NBC Universal

When you have completed your tasks and joined the squad of Brooklyn Nine-Nine you can head over to the Tin Fish Restaurant that will be taken over by NBC and turned into the NBC Comedy Cafe. Here you will see some of the other networks comedies as well as a branded menu and more custom content from the network.

Credit: NBC Universal

Something I might be more excited for is Superstore coming to Comic-Con for the first time. I love this show and was excited to hear it will be getting its own pop-up, with the inside the Hard Rock Hotel. The main lobby will be transformed into Cloud 9 where you can take a pic at the customer service desk and snag some swag along with exclusive content from the show.

We didn’t forget about The Good Place and neither did NBC. After a wildly successful activation last year at SDCC they will be bringing the show back at the Hard Rock Cafe in MaryJane’s.The Good Place Diner” aka “The Interdimensional Hole of Pancakes” will be open Thursday – Sunday.

If all these activations are not enough for you then go check out panels for each show. Here is the schedule.


Thursday, July 18

5:30-6:30 p.m. | Room: Indigo Ballroom, Hilton San Diego Bayfront
Join your fellow Cloud 9 employees for a Q&A session with the cast and producers: America Ferrera, Ben Feldman, Mark McKinney, Lauren Ash, Colton Dunn, Nico Santos, Nichole Bloom, Kaliko Kauahi, and executive producers Justin Spitzer, Gabe Miller and Jonathan Green.


Saturday, July 20
“The Good Place”
12:00-12:50 p.m. | Room: Indigo Ballroom, Hilton San Diego Bayfront
Join stars Ted Danson, Kristen Bell, William Jackson Harper, D’Arcy Carden, Manny Jacinto and executive producers Michael Schur and Drew Goddard for a forking great conversation moderated by Marc Evan Jackson.


“Brooklyn Nine-Nine
7:45-8:45 p.m. | Room: 6BCF, San Diego Convention Center
Join the Nine-Nine for a Q&A session with the cast and producers: Andy Samberg, Terry Crews, Melissa Fumero, Joe Lo Truglio, Dirk Blocker, Joel McKinnon Miller and executive producers Dan Goor and Luke Del Tredici.

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