Guests can expect an immersive, hands-on experience with the future of television and the full Amazon Fire TV portfolio, including the new Fire TV Cube and Toshiba 4K Ultra HD Fire TV Edition. Fans will also have a chance to escape into beloved fan-favorite shows, including HBO’s Game of Thrones, NBC’s The Good Place, and Prime Video’s Jack Ryan.
Amazon, who has a history of creating memorable fan experiences at SDCC, is continuing the tradition this year with Fire TV and their “Fast Forward to the Future” activation. Not only does this mark Fire TV SDCC debut, but it will also be one of the first opportunities TV fans will have to try the all-new Fire TV Cube – a hands-free 4K Ultra HD streaming media player with Alexa, that allows them to control their TV from across the room. Taking place on the corner of 7th Ave and Market St, this activation will be in the heart of SDCC.
“Fast Forward to the Future” will take you on a journey through the evolution of television, showcasing how Fire TV now makes it easier than ever before to watch all of your favorite TV shows and movies, control smart home devices, use Alexa skills, listen to music, and more.
The focal point of the experience will be a larger-than-life Fire TV Cube. Inside, visitors can try Fire TV Cube for themselves, and use power their TV on and off, find and control content, change the volume, switch to cable, and more —all with just their voice.
The activation includes vignettes like the “Device Garden,” where antiquated technologies will be given a place to call home; a graveyard of sorts to commemorate devices we once knew and loved before they were overshadowed by newer, more user-friendly technologies. Hang out in the “Backyard Cinema Club,’ where you will be able to try the Fire TV Stick in a reimagined outdoor theater created from retired VHS tapes. As an homage to all the fan-favorite content available on Fire TV, you will also be able to take a stroll down “Fire TV Street,” where you can uncover hidden photo moments and surprises along the way. To top it all off, the reimagined neighborhood will dedicate a corner of the block to Comic-Con’s most prized-possession, HBO’s iconic Iron Throne.
After stepping through a 16 foot Fire TV home screen, you will enter the “Stress-Free Streaming” zone where you can unwind with some of your favorite shows. The silent streaming party will bring the Fire TV experience to life with immersive lounges inspired by hit shows from partners including Prime Video’s “Tom Clancy’s Jack Ryan,” HBO’s “Game of Thrones,” and NBC’s “The Good Place.” In addition, you can recharge with readily available mobile chargers and a tempting selection of show-themed mocktails to sip on.
Fans can visit “Fast Forward to the Future” and test out all of the Fire TV offerings, including the newly launched Fire TV Cube during SDCC beginning Thursday, July 19 through Sunday July 22 from 9:00AM – 6:00PM (Sunday hours end at 5:00 PM).