SDCC 2018: Boom Howdy Announces ‘Castle Rock’ SDCC Scavenger Hunt

Castle Rock

Boom Howdy is hosting our 3rd annual San Diego Comic-Con scavenger hunt ARG! In previous years we have had a blast bringing search parties together to “Find Will” for Stranger Things and hunting down Pennywise for “It.” This year we are digging into another Stephen King property with Hulu’s newest series ‘Castle Rock’ based around the mythology of King’s Universe!

The #CastleRockHunt will take place Thursday July 18th – Saturday July 20th around the convention center. Clues will be randomly dropped each day between 10:00 AM – 6:00 PM so be sure to follow us on Twitter and set your notifications to ding!

A designated location will be setup for “Castle Rock” and “Shawshank” – these will be two very important locations that participants can find “Cujo Coins” hidden in the area. You will redeem these “Cujo Coins” for a ‘Castle Rock’ Collector’s Case full of the prizes listed below.

Fans can follow @BoomHowdy and @CastleRockHunt on Twitter using the hashtag #CastleRockHunt to get clues and join the hunt. You can also find additional information to interact with on COMING SOON.


Castle Rock Collector’s Case 
– If you have been obsessing over the trailers like we have at Boom Howdy you will notice a burning VHS tape on a wood stump. We don’t know what this means just yet but we do know it was a perfect opportunity to create a faux VHS design for the show that will be our Collector’s Case that will hold all of these goodies.

Boom Howdy SDCC Exclusive Castle Rock Trading Card Set

– Based on the fantastic key-art (seen above) from the show. We will be giving away a limited amount of sets at SDCC and 5 pairs online to users following the hunt at home!


Shawshank Correctional Facilities Bumper Sticker 
– Seen in the trailer on the back of the car as it sinks into the water.


Cujo Dog Tags 
– With so many call backs to the King universe one of them that was mentioned is Cujo. So we thought why not make a custom Cujo dog tag!

Boom Howdy Logo Stickers
– Take a pic with your sticker and tag us on Twitter to show us some #SDCC2018 love!

If you love what we do at Boom Howdy and want to see more activations based around your favorite shows please considering supporting us with a donation to our Patreon

Happy hunting! We can’t wait to explore more of ‘Castle Rock’ together when the first 3 episodes drop on Hulu July 25th!


This contest is in no way affiliated with Hulu, Stephen King, J.J. Abrams or the Castle Rock series. Welcome To Castle Rock is a fan activation created by Fable + Media LLC for Boom Howdy.

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